Executives on the Frontlines: Real Answers to Everyday Business Problems

Year-end Thoughts and Suggestions for a Successful 2025 - Part II

This is the second of two episodes in which our host, Jeff Pelaccio, asks two of our ExecHQ Principals, Ellza Malok and Mark Derr, to provide year-end thoughts and suggestions for a successful 2025 in light of the recent election results and the probable U.S. economic/business climate.
To learn more, you can schedule a 30-minute introductory call with our guests using this link: https://calendly.com/d/dy9-tyh-b6g/meet-exechq.
 
Ellza Malok bio: Ellza Malok is a principal, and CMO recognized for her data science background and expertise in behavior science research. With a passion for psychology-based approaches, Ellza leads the International Group and co-chairs the marketing group at ExecHQ. Based in Chicago, Ellza's global reach extends across Europe and the Middle East, where she supports clients in navigating the complexities of business growth and evolving organizations to their next phase. As a refugee immigrant to the US from Kosovo, Ellza's journey has instilled in her a unique outlook on the differences between perception, data, and reality, driving her dedication to empathetically understanding perspectives, thus ensuring impactful results through strategic marketing initiatives.
Mark Derr bio: Mark Derr has many years of experience as a business consultant, CFO, corporate senior executive, and business owner.  He provides CEO/CFO advisory and consulting services to entrepreneurial privately held companies in various industries including aviation, healthcare, retail, and services.  As an executive coach, he has trained over 200 senior executives and sales teams in consultative sales methodologies.  His corporate experience includes 10 years in the aviation industry as a Chief Financial Officer for a commercial aviation services firm and 10 years in the defense industry in Management Systems.  He has an MBA in Finance. Mark is a Principal at ExecHQ, a global consulting firm that helps for-profit and non-profit organizations get to the next level.  

Year-end Thoughts and Suggestions for a Successful 2025 - Part 1

This is the first of two episodes in which our host, Jeff Pelaccio, asks three of our ExecHQ Principals, Elizabeth Souder, Mike Read, and Baron Lukas, to provide year-end thoughts and suggestions for a successful 2025 in light of the recent election results and the probable U.S. economic/business climate.
You can schedule a 30-minute introductory call with Baron using this link: https://calendly.com/baron-lukas-exechq/30min).
Elizabeth Souder bio: Elizabeth McJimsey Souder is a “recovering” attorney and organizational health consultant and coach who helps companies and leaders realign the disconnect between who they say they are and how they behave. She has worked with some of Kansas City’s leading organizations as they launched, prepared for growth and expansion, addressed COVID and post-COVID related interruptions, reimagined who they were, restructured how they functioned, and rebuilt the culture in which they worked. Elizabeth also enjoys working with new managers and their teams to build trust, align and operationalize values, empower one another, and win together. 
Mike Read bio: With over forty years of experience Mike Read brings industry-specific knowledge that shapes effective strategies and tactical approaches. His insights enable clients to allocate resources wisely, directing efforts toward achieving optimal outcomes. Whether refining existing operations or pioneering new market entries Mike's guidance ensures that your company stays ahead in competitive landscapes. Mike is a trusted advisor and partner to executives and business leaders worldwide. Using his technical background and business development expertise, Mike brings a unique perspective that helps organizations solve complex business problems, including product line rationalization, turnaround execution, and acquisition selection and integration. His depth of experience spans the energy, aerospace, defense, telecom, and marine industries. As President of a high-tech company in the energy and marine markets, Mike successfully developed and leveraged operational strengths and best practices to achieve financial and operational objectives. He specializes in optimizing enterprise core processes and establishing centers of excellence that drive peak performance.
Baron Lukas bio: An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 44 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, C-Suite executive, entrepreneur, board member, and advisor.

Do You Know That 30-40% of Your Customers Are Unprofitable?

This episode explores the benefits of ExecHQ’s new Profit Optimization service. Statistics show thatmost businesses have 30 to 40% of their customers that are not profitable or only marginally profitableand don’t even know it. Profit Optimization takes the client’s financial and customer data and quickly and accurately produces a comprehensive profitability report by almost any demographic—customer, product, geographic location, etc. Then, our Profit Optimization advisor maps out and helps implement a prioritized action plan while measuring progress regularly to ensure optimized profitability and business value.
You can read the accompanying service outline at ExecHQ Profit Optimization (or schedule a 30-minute introductory call with Baron, use this link: https://calendly.com/baron-lukas-exechq/30min).
Baron Lukas bio (LinkedIn): An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor.
Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America andglobally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face.Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement,strategy development and execution, executive coaching, corporate governance, and successionplanning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching, and CorporateGovernance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to preparebusinesses for an M&A transaction or capital raise. Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

Leading Together: A CEO’s Guide to Unifying Business Practices

In this episode of "Executives On The Frontlines," Elizabeth Souder and Clive Mecham demonstrate an example of the power of teamwork and collaboration in maintaining consistent application of operational practices across multiple divisions and geographies.  A common challenge for CEOs is to effectively delegate responsibilities for running the business while ensuring consistent application and cooperation of leaders, to ultimately prevent work or cultural silos from developing among disparate groups.   This case study overview provides insight into developing organizational health by ensuring alignment with senior leaders on values and unified business practices.
To schedule an introductory call with Clive Mecham, use this link: https://calendly.com/clive-mecham-exechq.
Clive Mecham bio: Mr. Mecham has dedicated his career to helping businesses and individuals grow and develop. He has served others while in executive roles and leadership positions; including C-Level positions and Corporate Officer responsibilities. He has also served as a Board Member, Business Leader, and Strategic Advisor. Primary responsibilities throughout his career have included key account growth, expanded market penetration, new service development, top-line revenue growth, and increased efficiency of operation.
Elizabeth Souder Bio: Elizabeth McJimsey Souder is a “recovering” attorney and organizational health consultant and coach who helps companies and leaders realign the disconnect between who they say they are and how they behave. She has worked with some of Kansas City’s leading organizations as they launched, prepared for growth, prepared for expansion, addressed COVID and post-COVID related interruptions, reimagined who they were, restructured how they functioned, and rebuilt the culture in which they worked. Elizabeth also enjoys working with new managers and their teams to build trust, align and operationalize values, empower one another, and win together.
Elizabeth brings 20+ years as a corporate lawyer with two of Kansas City’s largest employers where she witnessed and experienced the relationship between an organization’s health and alignment and its success.

Manufacturing Abroad: An Expert's Guide to Asian and Latin American Outsourcing

In this episode of "Executives On The Frontlines," we explore the intricacies of outsourcing manufacturing and assembly operations to Asia and Latin America. Our expert guest Larry Martinez shares hard-won insights on:
Evaluating the unique challenges and opportunities in Asian vs. Latin American markets
Selecting optimal subcontractor locations 
Cultural considerations when partnering with firms in these regions
Navigating diverse business practices, ethics, and compliance standards across different countries
Implementing effective quality control measures in distant facilities
Managing complex supply chains for materials sourcing in Asia and Latin America
Addressing warranty returns and rework logistics across long distances
Balancing cost advantages with potential risks in these emerging markets
Strategies for negotiating ongoing cost reductions while maintaining relationships
Gain valuable perspectives on how experienced executives guide companies through the complexities of global outsourcing, focusing on the vibrant manufacturing landscapes of Asia and Latin America.
To schedule an introductory call with Larry, use this link: https://calendly.com/larry-martinez.
Larry Martinez bio: Larry Martinez is a Lean Six Sigma Master Black Belt and CFO principal at ExecHQ. He is an expert in managing outsourced subcontractors in Asia and Latin America. With a global focus, Larry assists clients considering outsourcing, helps them manage existing subcontractors, or provides guidance on creating an exit strategy.

Tactical Pivots: Mastering Strategy Execution in an Unpredictable Market

"Everyone has a plan until they get punched in the mouth" - Mike Tyson
In this Quick Huddle episode, we discuss the concept of continuous assumption-based planning and its deliberate and disciplined execution process. We talk about how to effectively execute your strategic plan and establish mechanisms for ongoing monitoring, evaluation, and course correction as needed. You can read an accompanying article at Planning for an Uncertain Future (or to schedule a 15-minute introductory call with Baron, use this link: https://calendly.com/baron-lukas-exechq/15-minute-consultation-with-baron).
Baron Lukas bio: An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron (LinkedIn) has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America and globally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face. Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching, and Corporate Governance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to prepare businesses for an M&A transaction or capital raise.
Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

Dear CEO: Why Don't You Want Your Company to Be on the Best Places to Work List?

If you are a CEO or part of the executive management team, why are you not focusing on building a great culture where your team members are energized and engaged? This episode focuses on why culture is so important, what a great culture looks and feels like, the importance for the CEO and other CxOs to live by the company's cultural values, and the steps to create the best environment for your team members.
To learn more, you can book a 15-minute call with Jeff here: https://calendly.com/jeffpelaccio/zoom-15-minute-call-with-jeff
Jeff Pelaccio Bio: Jeff  (LinkedIn) is a servant executive leader, podcast creator/host, accomplished speaker, culture/revenue builder, super connector (Go-Giver), and strategist. Driven by the philosophy that the more people you know, the more people you can help, Jeff adds value by connecting individuals and fostering collaborations that create magic. He assists companies with podcasting, provides fractional C-Suite executives to start-ups/high-growth companies, and guides business owners in planning exits while increasing enterprise value. Jeff has over 40 years of leadership experience for every t-shirt size company - Small (4 employees) to XL (over 1 million employees). He graduated from Manhattan College with a business degree in Information Systems and obtained his MBA from the University of Missouri–Kansas City.

Mastering Greenhouse Gas Management: Strategies for Sustainable Business Success, Reporting, and Compliance

In this episode, we look into the growing area of greenhouse gas emissions management and its building block role in the broader area of sustainability disclosure frameworks and reporting for companies.  While this subject may not be impacting all businesses currently, there are important considerations that companies of any size should be weighing when thinking about this important area of growing regulatory compliance and stakeholder interest. Developing a point of view around the science and business of decarbonization and implementing the right strategy and tools are essential for success in this area while continuing to improve operational performance, resilience, profitability, and shareholder returns.
To learn more, you can download this greehouse gas emissions management page from Lance's company: Nectivio
To  book a 15-minute call with Lance, go to: https://meetings.hubspot.com/lance-chastain
Lance Chastain Bio: Deep and broad experience as a founder in multiple industries with exits, company builder, C level, and board leader. Experiences as a founder offer me an intimate, detailed, and operationalized understanding of how to lead and scale companies for success and the right outcomes. Global C-level leadership and operating experience have been utilized across a range of business sectors, both domestically and internationally, in startup, turnaround, operating, and high-growth scenarios. Lance holds two patents for technology and industrial product design and has won numerous awards for product innovation, design, and performance. He is a Member of the Dean’s Advisory Board, W. Frank Barton School of Business, Wichita State University. Lance studied Business and Mandarin Chinese at Wichita State and holds a BBA with a minor in Management (Magna Cum Laude) from Wichita State University’s W. Frank Barton School of Business.

How Can We Improve Communication To Ensure Clarity And Alignment Across The Organization?

In this Quick Huddle episode, we discuss some methods that will help you ensure clarity and alignment across your organization:
First, you can never over-communicate your vision, culture, and priorities.
Second, ensure everyone has a working knowledge of the company’s vision and priorities for the next year by using the Commander’s (or Leader’s) Intent Statement methodology.Purpose or Why
Methods--” How you envision achieving his objectives”
Desired “End State” – a description of his desired outcome.
The goal is to empower subordinates to make tactical decisions based on clearly understanding the leader's goals and desired outcomes.
To learn more, you can read an accompanying article at “Commander’s Intent”: Effectively communicating what you want done… (or to schedule a 15-minute introductory call with Baron, use this link: https://calendly.com/baron-lukas-exechq/15-minute-consultation-with-baron ).
 
Baron Lukas Bio: 
An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. 
Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America and globally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face. Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching, Corporate Governance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to prepare businesses for an M&A transaction or capital raise.
Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.
 

Navigating the Road to Revenue: Reviving an Underperforming International Expansion Initiative

This episode delves into the intricacies of reviving an underperforming international expansion initiative. We explore the hand-holding process required to guide clients through their challenges after entering a new market. From aligning marketing strategies with regulatory requirements to optimizing operations within financial considerations, we discuss the holistic approach needed to navigate the complexities of global expansion. Join us as we uncover the key strategies and insights for achieving stability and success in international markets.
 
Episode Overview:
·  Introduction to the client's international expansion initiative and current challenges.
·  Tailored marketing strategies to resonate with local audiences and comply with regulations.
·  Compliance strategy development to navigate complex regulatory landscapes.
·  Operational optimization to streamline processes and enhance scalability.
·  Financial strategy implementation to manage risks and optimize performance.
·  Recap of key action points, proposal of next steps, and assurance of ongoing support.
 
To learn more, here is a link to a short article: Navigating the Road to Revenue: Reviving an Underperforming International Expansion Initiative.
To discuss the subject with Ellza and Sandra, you can book a 15-minute call with them here:https://calendly.com/d/cpx9-mwp-skv/international-expansion-consult-15-minute
Ellza bio:
Ellza Malok is a principal, and CMO recognized for her data science background and expertise in behavior science research. With a passion for psychology-based approaches, Ellza leads the International Group and co-chairs the marketing group at ExecHQ. Based in Chicago, Ellza's global reach extends across Europe and the Middle East, where she supports clients in navigating the complexities of business growth and evolving organizations to their next phase. As a refugee immigrant to the US from Kosovo, Ellza's journey has instilled in her a unique outlook on the differences between perception, data, and reality, driving her dedication to empathetically understanding perspectives, thus ensuring impactful results through strategic marketing initiatives.
Sandra bio:
As an ExecHQ Principal based in Mexico City, Sandra brings a wealth of experience in various leadership roles, including Director, Consultant, and Coach, spanning local, regional, and international contexts. Sandra's bicultural background uniquely positions her to seamlessly integrate British, American, and Latin American approaches and regulations into her work, contributing to her extensive hands-on experience and professional development. She excels in driving profitability and navigating complex challenges across administration, systems auditing, compliance, and finance. As a member of our international expansion group and a Latin America (LATAM) expert, Sandra is pivotal in guiding clients through successful expansion initiatives and strategic growth endeavors.

The Quick Huddle Edition: How to Develop a Company's Pipeline of Strong Leaders

Welcome to the first Quick Huddle edition of the Executives on The Frontlines Podcast! These episodes will focus on the most frequently asked questions from our clients. In 5-7 minutes, we will briefly summarize how to address the question of the week. This Quick Huddle edition episode focuses on developing a company's pipeline of leaders. Executive coach Baron Lukas discusses the three keys to developing strong leaders: 1. Hiring Process; 2. Identifying Potential Leaders; and 3. Mentorship.
To learn more about Baron Lukas' insight on leadership development, you can schedule a 15-minute introductory call with Baron at: https://calendly.com/baron-lukas-exechq/15-minute-consultation-with-baron.
Baron Lukas bio: 
An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. 
Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America and globally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face. Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching and Corporate Governance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to prepare businesses for an M&A transaction or capital raise. Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

Beyond Succession: Transforming a Family Business with Strategic Vision

In this episode, we have a frank discussion with Brian Simmons, Vice President of NDS Solutions, a family-owned, nationally ranked business-to-business print and promotional products provider. Initially, the company believed their only need was a succession plan for the transition of leadership from father to son. However, once the engagement began, an assessment revealed numerous opportunities for improvement. Their partner created a comprehensive strategic business roadmap, an accountability process, and provided 9-months of executive coaching, ultimately revitalizing the entire company. Tune in to hear how NDS Solutions went beyond succession planning to achieve transformative growth.
For more information about NDS Solutions, its custom services, and branded promotional products, contact Brian Simmons at Brian@NDS-Solution.com or visit its website at NDS-Solutions.com.
To learn more about ExecHQ and our services, please schedule a 15-minute introductory call with Baron Lukas at: https://calendly.com/baron-lukas-exechq/15-minute-consultation-with-baron.

The Role and Benefits of Having a Chief of Staff (CoS) for Your Business

In this episode, we delve into the role and benefits of an ExecHQ Chief of Staff (CoS) for your business. In today’s dynamic business environment, privately owned lower-middle-market companies face challenges that require coherent strategic planning, execution discipline, ethical accountability, and leadership development. To meet these complex requirements, business owners, fiduciary boards, and CEOs need an experienced senior executive leader who can work to augment and professionalize the leadership team. Our experienced senior executives assist the ownership in developing and executing a plan that mitigates the day-to-day chaos, puts the company on a clear path for growth and greater profitability, and establishes a culture that attracts the right talent and business opportunities. ExecHQ is introducing the Chief of Staff as a Service to fulfill this need in our advisory services portfolio.
You can read the accompanying article at  The Role and Benefits of an ExecHQ Chief of Staff (CoS) for Your Business (or to schedule a 15-minute introductory call with Baron, use this link: https://calendly.com/baron-lukas-exechq/15-minute-consultation-with-baron).
Baron Lukas bio: 
An executive leader, board member, advisor, coach, and retired Marine Corps Colonel, Baron has 43 years of leadership, management, and mentoring experience.  His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. 
Baron is a Principal at ExecHQ, a consulting firm comprised of senior executives in North America and globally with extensive C-Suite (e.g., CEO, CFO, COO, CMO, etc.) experience. ExecHQ delivers on-demand, cost-effective solutions for complex business problems that CEOs and business owners face. Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning. Baron heads ExecHQ’s Chief of Staff as a Service, Executive Coaching, and Corporate Governance practices, and ExecHQ MULTIPLE, an advisory program specifically intended to prepare businesses for an M&A transaction or capital raise.
Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.  A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

Building and Protecting Your Company’s Most Precious Asset – Its Reputation

In this episode, we delve into the essence of reputation, often touted as a company's most valuable asset. Drawing wisdom from Warren Buffett's timeless advice on reputation management, our guest, Kathy Leech illuminates the intricate relationship between brand and reputation. We explore how a brand acts as the tree, while its reputation serves as the shadow — the perception formed by past actions and experiences. Delving deeper, we dissect the elements of brand and reputation, deciphering how they intertwine to shape consumer perceptions and business outcomes. Join us as we unravel the process of uncovering a purpose that resonates with stakeholders, from employees to investors, and how embedding it into every facet of operations can drive tangible results. From enhancing employee commitment to boosting community endorsement, discover the transformative potential of purpose in fortifying and enhancing company reputation.
You can email Kathy at kathy.leech@exechq.com to receive her blog post on this topic (or to schedule a 15-minute introductory call with Kathy use this link: https://calendly.com/kathy-leech/introductory-call-1).
Kathy Leech bio: Kathy Leech has deep experience in all aspects of the marketing process and is an expert in uncovering key insights and turning them into actionable plans that generate results. She has grown brands and corporate reputations at companies like Quaker Oats, Hunt Wesson, Comcast, and BP through impactful marketing strategies and award-winning integrated communications campaigns. She also has deep experience with particularly difficult brand challenges, including leading the brand, research, advertising, and social media response to the Gulf Oil Spill. Kathy’s pragmatic, common-sense approach, collaborative style, and client-side experience have helped brands to find fit-for-purpose solutions to their biggest marketing challenges. With a track record of successfully managing brands through both growthand crisis, she understands her client’s needs and pressures and can provide solutions. Kathy holds a master’s in business administration from the Kellogg School at Northwestern University. She brings a fresh perspective, objectivity, and a sense of urgency, all needed in today’s rapidly changing environment.

Using Artificial Intelligence, Intelligent Automation and Other Technology to Improve Profits and Reduce Costs

Practical applications of Artificial Intelligence (AI), Intelligent Automation, Robotic Process Automation, and other technologies can help your business achieve significant returns on your investment.To schedule an introductory call with Jim use this link: https://exechq.clientpoint.co/v/595361/1299
Jim Hoggatt Bio:
Jim is the CEO of ExecHQ, a global consulting firm that helps for-profit and non-profit organizations get to the next level through the use of ExecHQ EXaaS™ (Executives as a Service) and other solutions.

How To Handle When an Unexpected Curve Ball Gets Thrown at Your Business

Business owners are a unique breed.  They are smart and bright bright people.  If your business is over two years old, especially if it started before the pandemic, you are doing some things right. You have a dedicated, hardworking team... good folks.  But there can be problems – Businesses facing new issues, new circumstances for the first time, have a curve ball thrown at them when they expect a fastball. This is particularly applicable to younger businesses, ones that have experienced success and growth, but suddenly, out of the blue, something unexpected and new hits you. Now what?To schedule an introductory call with Mark use this link: https://calendly.com/mark-derr/15min
Mark Derr Bio:
Mark Derr has many years of experience as a business consultant, CFO, corporate senior executive, and business owner.  He provides CEO/CFO advisory and consulting services to entrepreneurial privately held companies in various industries including aviation, healthcare, retail, and services.  As an executive coach, he has trained over 200 senior executives and sales teams in consultative sales methodologies.  His corporate experience includes 10 years in the aviation industry as a Chief Financial Officer for a commercial aviation services firm and 10 years in the defense industry in Management Systems.  He has an MBA in Finance. Mark is a Principal at ExecHQ, a global consulting firm that helps for-profit and non-profit organizations get to the next level.  

Using Psychology-Based Marketing Strategies To Achieve Your Revenue Goals

Episode Description:
In this episode, we explore the application of behavioral psychology in marketing strategies with Ellza Malok (https://linkedin.com/in/ellzamalok), a Principal at ExecHQ (www.exechq.com). Join us for an insightful discussion as we delve into the intricacies of leveraging psychological principles to build trust and influence purchase decisions for impactful growth. Discover effective tactics for crafting psychology-based messaging that enhances credibility and resonates with target audiences.To schedule an introductory call with Ellza use this link: https://calendly.com/ellza-malok/consultation-with-ellza-malok
Ellza Malok Bio:
Ellza Malok is a Principal and CMO recognized for her data science background and expertise in behavioral science research. Ellza's expertise has led her to scale and transform organizations comprehensively, from optimizing marketing and sales functions to enhancing intelligence departments, resulting in holistic organizational growth. With a passion for psychology-based approaches, Ellza leads the International Group and co-chairs the marketing group at ExecHQ. Based in Chicago, Ellza's global reach extends across Europe and the Middle East, where she supports clients in navigating the complexities of business growth and evolving their organizations to their next phase. As a refugee immigrant to the US from Kosovo, Ellza's journey has instilled in her a unique outlook on the differences between perception, data, and reality, driving her dedication to empathetically understanding perspectives, thus ensuring impactful results through strategic marketing initiatives.

The Secret Sauce to Creating a Healthy Organization That People Are Excited to Work In

Most organizations focus on three things when assessing its value: its balance sheet, leadership, and position in the marketplace. I challenge every organization to set those metrics aside and focus on identifying the core values that exist when operating at its highest level and operationalizing those values throughout every level of the organization. The benefits of this approach are explosive: teams become more cohesive, leaders learn to trust their people and their people become more trusting of the leaders, and leaders empower people to solve their problems because who is better equipped to come up with solutions than those who are responsible for implementing them?
To schedule a 15-minute call with Elizabeth, you can use the following link: https://calendly.com/whatsnextbiz/let-s-meet-free-consultation
Elizabeth Souder's Bio: Elizabeth McJimsey Souder is a “recovering” attorney and organizational health consultant and coach who helps companies and leaders realign the disconnect between who they say they are and how they behave. She has worked with some of Kansas City’s leading organizations as they launched, prepared for growth, prepared for expansion, addressed COVID and post-COVID relatedinterruptions, reimagined who they were, restructured how they functioned, and rebuilt theculture in which they worked. Elizabeth also enjoys working with new managers and theirteams to build trust, align and operationalize values, empower one another, and win together.Elizabeth brings 20+ years as a corporate lawyer with two of Kansas City’s largest employerswhere she witnessed and experienced the relationship between an organization’s health andalignment and its success.

How to Pivot Your Healthcare Firm from Pain to Gain

Episode Description:
Learn how to navigate pain points in the healthcare landscape today. ExecHQ Principal Doug Morse shares an assessment of the healthcare environment and strategic steps you can take to achieve your business goals. The impact of technology and new healthcare entrants will be discussed as well as ExecHQ Healthcare Consulting expertise to position your organization for the future. 
To schedule an introductory call with Doug, use this link: https://calendly.com/doug-morse
 
Doug Morse bio: 
Doug is a relentless learner with decades of CEO and executive strategic and execution experience. He brings assessment expertise, actionable ideas, and measurable ongoing support to solve problems such as Strategic Planning, Innovation, Operational Improvements, and Human Capital Management.  A results–oriented professional with a track record of success across multiple industries including healthcare (hospitals and physician clinics) and higher education, he is an expert listener with the patience to hear people out and identify solutions for improved results. Doug believes success is rooted in listening to the customer. His philosophy is "Take care of the customer and the customer will take care of you".

How Successful Entrepreneurs Ensure They Get Top Dollar for Their Businesses When They Sell

It is often not intuitive for business owners to shift from a profit-growth perspective of their business to an asset value perspective. However, this is potentially the best single investment a business owner can make. Jon helps his clients enhance their strategy to consider the entire Enterprise Value opportunity. You can reach out to him for a complimentary initial consultation at this link:
Book time with Jon Rothbart: 10 minute call with Jon 
Also, if you would like to join a cohort of companies that are getting ready for a high Multiple exit, this podcast is offering listeners the opportunity to waive the first year's fee. The High Multiple Exit portal is a space where you can educate yourself about the techniques to influence your valuation Multiple and connect with professionals, like Jon,  who can help. Immediate benefits include 2 complimentary consultations, one focused on your Valuation Multiple and the other a CFO analysis that identifies immediate opportunities to improve Enterprise Value. In addition, we offer an extension of a Group Purchasing program that may result in substantial savings. Long-term benefits include a Multiple Strategy framework, opportunities to engage with pros, and, potentially, a premium Multiple exit. Use the referral code EOTF24 to sign up at this link.
John Rothbart Bio: While Jon was an executive at a fast-growing investment holding company, he reviewed hundreds of businesses eager to be acquired. He passed on the vast majority of them. The few that advanced to the deal stage had great fundamentals and synergies but were presented in a way that justified deep discounts.  As a strategy consultant, Jon has developed a methodology that enhances the conventional profit-growth strategy of most successful middle-market companies. Identifying the factors that influence the Valuation Multiple, and giving sufficient time to implement, ensures that his Clients have a playbook to position themselves for a premium Multiple exit.

Why Your Company Chaos is Stunting Your Business Growth

A great conversation with ExecHQ (www.exechq.com) principal Baron Lukas (linkedin.com/in/juergenbaronlukas) who shares his expertise on bringing maturity to your company so you can achieve your business goals. The challenge is that companies sometimes cannot transition from the start-up/entrepreneurial stage to the desired high growth, high professionalism stage. They have no documented business processes, no formal planning and execution process, and no disciplined meeting rhythm for the leadership team. 
To schedule a call with Baron, you can use the following link:  Consultation with Baron 
Baron Lukas bio:
An executive leader, advisor, coach, and retired Marine Corps Colonel, Baron has 44 years of leadership, management, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. Baron’s advisory services include Chief of Staff as a Service, pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning.
 

The Most Common Financial Mistakes Start-Ups and High-Growth Companies Make

Many privately held start-ups and high-growth companies struggle with their financial landscape. Financial reporting, profitability analysis, cost control, and debt and equity funding are difficult to understand and manage.  Compounding the problem, business owners/CEOs wait too long to get a strategic CFO assessment, let alone hire senior financial executives. In this podcast episode, we talk to Lisa Cobb.  Named one of the top CFOs in Fort Worth, you will enjoy the conversation with Lisa Cobb (linkedin.com/in/lisakcobb) as we discuss how quickly a fractional CFO can improve the financial landscape and understanding of these companies.
To schedule a 15-minute call with Lisa, you can use the following link: https://calendly.com/lisa-cobb-1/15-minute-chat
Lisa Cobb bio: An enterprising financial leader with extensive experience in guiding corporate finance, M&A, growth, and restructuring initiatives at large and smaller businesses, Lisa Cobb has been a Principal with ExecHQ for close to two years. Lisa has served in CFO roles for over 20 years, leading full P&L operations and reporting to the CEO and board of directors. She navigates day-to-day operations through organic growth and acquisitions, managing short- and longer-term business strategic objectives to meet cash and financing needs. She has started, grown, and reorganized businesses to meet changing industry dynamics and customer needs. Lisa has delivered financing solutions to small businesses, operationalized human resources departments, led marketing campaigns, and driven M&A and divesture strategies to grow businesses and organizations or reposition them more competitively. In 2017, Fort Worth Business Press honored Lisa as one of the top CFOs in Fort Worth, TX.

What Are Fractional Executives and How Can They Help You Grow Your Business

A great conversation with Baron Lukas (linkedin.com/in/juergenbaronlukas) who exemplifies outstanding leadership. Baron discusses the role of how ExecHQ’s (www.exechq.com) fractional executives can accelerate business growth while keeping costs low. ExecHQ® is a C-suite consulting firm providing elite executives for your business, whether to have a “fresh eye” on complex business challenges and goals or provide a trusted senior executive to lead an existing team. 
To schedule a 15-minute call with Baron, you can use the following link: 15-Minute Consultation with Baron - Baron Lukas, ExecHQ Principal
Baron Lukas bio:
An executive leader, advisor, coach, and retired Marine Corps Colonel, Baron has 42 years of leadership, management, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor.
Baron’s advisory services include pre-transaction valuation improvement, strategy development and execution, executive coaching, corporate governance, and succession planning. Baron also heads “ExecHQ MULTIPLE,” an advisory program specifically intended to prepare businesses for an M&A transaction or capital raise. Baron’s long history of business and military leadership positions gives him a unique perspective that blends the best practices of both worlds.
A native of Germany, Baron, is bilingual (English and German) and holds two master’s degrees. Baron and his wife, Tanya, an award-winning author, live on a small ranch just west of Fort Worth, Texas.

Executives on the Frontlines Trailer

What would it be like having a team of executives who have been there before helping you achieve your goals and overcome your challenges? Coming January 10, 2024, you can join the Executives on the Frontlines podcast where business owners and C-Suite executives like you will get real answers to your everyday business problems. Learn from senior leaders who have occupied every top box of a company’s org chart for every size company and who like to roll up their sleeves while checking their egos at the door.